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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF




by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

Description :

PDF-02a32 | … Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)


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Organizations in the Face of Crisis: Managing the Brand and Stakeholders PDF




by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

Description :

PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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Surviving Rough Economy Essential Businesses PDF 39a720f5e

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by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

Description :

PDF-f4abb | … Surviving a Rough Economy: An Essential Guide for Businesses


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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Brand Medicine Branding Pharmaceutical Industry PDF 95423b38e

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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PhotoWars Strategy Simulation Digistrat Sawhney PDF D9c1d3ec4

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by Mohan Sawhney : PhotoWars Strategy Simulation Digistrat

ISBN : #0130258318 | Date : 1999-10-21

Description :

PDF-1d2b8 | For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management. Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new players from the computer industry vy… PhotoWars Strategy Simulation Digistrat


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[Pub.39MeK] PhotoWars Strategy Simulation Digistrat PDF | by Mohan Sawhney


PhotoWars Strategy Simulation Digistrat by by Mohan Sawhney

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Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now! PDF




by Brian Mahoney : Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542527473 | Date : 2017-01-13

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PDF-38595 | “An investment in knowledge pays the best interest.” …Benjamin Franklin With this Urgent Care Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Urgent Care business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get … Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!


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Trend Driven Innovation Accelerating Customer Expectations PDF 2d7a42847

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by Henry Mason : Trend-Driven Innovation: Beat Accelerating Customer Expectations

ISBN : #1119076315 | Date : 2015-10-05

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PDF-c6b4d | Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looki… Trend-Driven Innovation: Beat Accelerating Customer Expectations


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by Mitchell Levy : 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership

ISBN : #160773012X | Date : 2009-01-01

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PDF-f382d | This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others’ successes with books. The authors in this book wrote content that allowed t… 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership


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HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L PDF




: HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L

ISBN : #1633693066 | Date : 2017-10-31

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PDF-729b4 | The definitive management ideas of the year from Harvard Business Review.Includes the definitive ideas of the year, all in one place, selected by HBR’s editors.Gives readers the opportunity to catch up on a year’s worth of recent ideas from HBR quickly-or collect articles over time.Includes articles on leadership, strategy, and management by top thinkers in business today.Audience: Leaders and asp… HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L


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Target Opportunity Selling Performers Advertising PDF 440c0449d

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Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion) PDF




by Nicholas A.C. Read : Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)

ISBN : #007177307X | Date : 2013-12-27

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PDF-945b4 | A game-changing sales model that targets opportunities in every stage of today’s long sales cycle. Target Opportunity Selling reports on how top sales performers are creating and winning deals in today’s highly-competitive, post-recession marketplace. Based on more than 20,000 hours of interviews and field observation, sales thought leader Nic Read reveals how modern rainmakers are beating the odd… Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)


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Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion) by by Nicholas A.C. Read

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Competitor Targeting Winning Battle Customer PDF 3a40e7a8c

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Competitor Targeting: Winning the Battle for Market and Customer Share PDF




by Ian H. Gordon : Competitor Targeting: Winning the Battle for Market and Customer Share

ISBN : #0471644102 | Date : 2001-11-29

Description :

PDF-74c68 | Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company’s most serious competitors. Readers learn why going on the offensive rather than j… Competitor Targeting: Winning the Battle for Market and Customer Share


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Competitor Targeting: Winning the Battle for Market and Customer Share by by Ian H. Gordon

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Product Management Strategy Organization Marketing PDF A6c159a04

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Product Management: Strategy and Organization (Marketing) PDF




by Edgar A. Pessemier : Product Management: Strategy and Organization (Marketing)

ISBN : #0471057185 | Date : 1982-01-22

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PDF-540c5 | An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on … Product Management: Strategy and Organization (Marketing)


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Product Management: Strategy and Organization (Marketing) by by Edgar A. Pessemier

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Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors) PDF




by Blair Singer : Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors)

ISBN : #0446678333 | Date : 2001-06-01

Description :

PDF-7dd5c | By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs! * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach … Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors)


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[Pub.77mys] Rich Dad Advisor’s Series®: SalesDogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad’s Advisors) PDF | by Blair Singer


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Guts Advertising Inside John Lyons PDF 2ef1b4f72

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Guts: Advertising from the Inside Out PDF




by John Lyons : Guts: Advertising from the Inside Out

ISBN : #0814477216 | Date : 1989-09

Description :

PDF-fcb7d | Slight shelf wear. Pages are clean and binding is tight…. Guts: Advertising from the Inside Out


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